Writing
Latest: What I check before calling software production-ready
02Cases
Nine projects, told as problem, decisions and result.
03Products
Three tools I build on my own.
04About
20 years in design, product and engineering.
Software engineering, digital products & design
Felipe Ruiz builds digital products, from design to code. He writes about software engineering, product and building with AI.
Twenty years across design, product and engineering. I led design teams at Wildlife Studios and Semantix, ran growth at Grupo H2, and founded two companies, Avelã and Moxen. Today I lead engineering at GamerSafer, where the team builds software with AI.