Felipe Ruiz
Rodin's The Thinker, seen from below against a cloudy sky
Auguste Rodin, The ThinkerPhoto: Richard Hedrick / Unsplash

Felipe Ruiz builds digital products, from design to code. He writes about software engineering, product and building with AI.

Twenty years across design, product and engineering. I led design teams at Wildlife Studios and Semantix, ran growth at Grupo H2, and founded two companies, Avelã and Moxen. Today I lead engineering at GamerSafer, where the team builds software with AI.

01

Writing

Latest: O que eu confiro antes de dizer que um software está pronto para produção

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02

Cases

Three projects, told as problem, decisions and result.

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03

Products

Two tools I build on my own.

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04

About

20 years in design, product and engineering.

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