Hello.

About Me

As a versatile designer, I bring a deep curiosity and expertise across user experience, coding, management, and entrepreneurship.

Over my 19-year career as a UX Designer, I’ve delivered impactful projects for major brands, leading UX, Product Design, User Research, and Front-end teams. I’ve launched over ten B2B and B2C products, created three Design Systems, hired and managed over 30 design professionals, and implemented a robust design management methodology including rituals, documentation, and best practices.

With nine years of coding experience, I’ve developed products end-to-end using Ruby, React Native, Firebase, HTML, CSS, JavaScript, TypeScript, React, and NEXT.JS. I coded design systems for scale-ups and my ventures, handled servers, configured databases, and built infrastructure to deepen my product development insight.

With 12 years of team management experience and an Executive MBA, I focus on driving team performance and aligning business goals with stakeholder expectations. My expertise covers financial modeling and strategic decision-making, and I continuously expand my knowledge in strategy and marketing through research and reading.

My entrepreneurial experiences in digital health and live commerce bring a practical understanding of building products and services that scale. In digital health, I created a SaaS solution that automated patient journeys, serving clients across nine Brazilian states. My latest venture, a live-commerce marketplace for collectibles, deepens my insights into product-market fit and operational scaling.

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